Работы 

Advertising campaign to launch KRKA brand Orsoten in Russian Federation

Advertising campaign to launch KRKA brand Orsoten in Russian Federation

KRKA Орсотен®


Goals of the advertising campaign:

  • To provide maximum coverage for all target audiences - pharmacists, consumers.
  • To inform audience about product qualities and to differentiate from competitors.
  • To increase sales by 30%

Well planned campaign helped the brand to get outstanding results with moderate advertising expenditures.

In 2010 brand growth on the marked exceeded 200%.

Дата проекта

апрель-ноябрь 2010

Ссылка

http://www.krka.ru/ru/