Promotion of DPD brand in Russia

Promotion of DPD brand in Russia


To confirm DPD as a reliable and leading logistics provider in Russia

To achieve spontaneous brand recognition

To increase potential client volume in phone calls from 7% to 10%

What was done:

  • Communication strategy was developed in various regions of Russia
  • Creative solutions were developed (print ads, outdoor ads, internet ads)
  • Design of layouts and pre-print preparation
  • Media: print, internet, OOH, public transportation, airport ads

Geography: 26 Russian Federation cities (Samara, Novosibirsk, Volgograd, Voronezh, Yaroslavl, Rostov-on-Don,etc.)

Airport ads:

Public transportation branding:

Preess («Kommersant», «Logistics», «Secret of Company»):

Campaign results:

Spontaneous brand recognition increased to 15% instead of planned 10%

Potential client call number increase 36% over planned 3%

Дата проекта

осень 2012 – весна, лето 2013 г.