Promotion of DPD brand in Russia
Goals:
To confirm DPD as a reliable and leading logistics provider in Russia
To achieve spontaneous brand recognition
To increase potential client volume in phone calls from 7% to 10%
What was done:
- Communication strategy was developed in various regions of Russia
- Creative solutions were developed (print ads, outdoor ads, internet ads)
- Design of layouts and pre-print preparation
- Media: print, internet, OOH, public transportation, airport ads
Geography: 26 Russian Federation cities (Samara, Novosibirsk, Volgograd, Voronezh, Yaroslavl, Rostov-on-Don,etc.)
Airport ads:
Public transportation branding:
Preess («Kommersant», «Logistics», «Secret of Company»):
Campaign results:
Spontaneous brand recognition increased to 15% instead of planned 10%
Potential client call number increase 36% over planned 3%