Developing of a logo and consequent promotion of domestic tourism for Russia's ministry of Tourism
Project: promotion of domestic winter tourism within Russian Federation, forming of a positive image for Russia as a destination for domestic tourism.
- to promote Russia as a winter tourism destination
- promotion of Russia's regions as tourist destinations
- helping to improve regional and federal image image along with tourist agenda
- provision of detailed information for those interested in winter tourism
- increasing of demand in domestic and winter tourist markets
Geography: inner tourism (Russian Federation)
- As a part of the project Trendytrip.ru portal was launched.
- 10 regions were chosen after consultation with the client: Saint-Petersbourg, Sakha, Sebastopol, Tatarstan, Altai region, Altai republic, Vladimir region, Kaluga region, Krasnodar region, Moscow region.
- For all 10 aforementioned regions 10 detailed articles were written, 40 images were added, 4 promotional videos made.
- On a main page of Trendytrip.ru for Daily photo section one promotional photo was put daily, leading to promotional article.
- every article was promoted on Trendytrip.ru.
- web banners were used to promote this platform.
- the project was widely publicized within Russian segment of internet users via Trendytrip.ru and in social media - Facebook.com, Instagram.com, VK.com
- As a result of this campaign 712 914 users were involved, which exceeds planned numbers for 12 914 users.
- Web banners were shown 2 063 917 times, more than 3,2% over planned numbers.
- Russian Federation was effectively promoted as a tourist destination.
- Domestic tourism numbers went up considerable according to statistics.