Presentaion of PALLADIUM collection with Vivienne Westwood and Christina Hendricks in London, promotion and PR in UK and USA.
Global objective: Promotion of Palladium as the last of the precious metal in the world
Global Challenge: Create a fashion for jewelry made of palladium
Geography: Europe and the United States of America
Audience: General public, including potential investors
Partnership with Vivienne Westwood
The partnership includes the design and production of exclusive jewelry collection Get a Life Palladium Jewellery Collection
Global Person of collection: Hollywood star Christina Hendricks
Trendsetters in the UK: The winner of "Grammy" in 2010 singer Jessie J and supermodel and actress Lilly Cole
February 18, 2011 - Solemn presentation of the collection in an old mansion in the heart of London's Wallace Collection
March 15, 2011 - Presentation of the collection for the leading media in the United States in New York
March 30, 2011 - Presentation of the collection at the opening of its flagship boutique Vivienne Westwood in Los Angeles
Official person of collection - Christina Hendricks
2010 - the most beautiful American girl by the readers of Esquire magazine
2010 - nominated for an Emmy Award
2009 - Screen Actors Guild Award for her role in the TV series Mad Men
2006 - reward SyFy Award
Get a Life Palladium Jewellery Collection
February 18, 2011 an unprecedented event was held in the global fashion industry, which is the key event in the Palladium promotion program
Collection represented: Lily Cole - supermodel with a worldwide reputation, the British Fashion Council awarded her the title of "Model of the Year" and Jessie J - Critics Choice BRIT AWARDS 2010 and recognized the voice of the BBC in 2011
Special project with the Harpers Bazaar magazine
Exclusive interview with Vivienne Westwood
Young designers contest under the Central Saint Martins Patronage
Personal participation in the jury Lucy Yeomans, chief editor
Special shot of Palladium products in the journal
