Promotion of Cuba in Russia as a tourist destination for Cuban ministry of Tourism
We developed global integrated advertising campaign in Russia to promote Cuba as a tourist destination. Media strategy and creative promotion concept were designed after a thorough research. TV, lifestyle magazines, internet, SMM were used. The goal was to create a brand as a tourist destination. The idea was to show Cuba as a source of fun and exploration outside of Havana and Varadero beach resorts. Ultimate goal was to increase tourist flow to Cuba.
2014 - 2015
TV, press, Internet, SMM
In 2014 tourism to Cuba increased 5% whereas overall market numbers were down 4%.