Golden Lady Group is one of the world’s largest manufacturers of women’s tights.
TV, special projects, digital
As a result of the advertising campaign in 2022, the sales of the MiNiMi brand increased by 36% compared to 2021.
Brand loyalty increased by 6 points and is the highest since 2020.
The brands Golden Lady, OMSA, SiSi have maintained their leadership in the tights category, OMSA has been the number one brand since 2018.