Golden Lady Group<br />

  • Client

    Golden Lady Group is one of the world’s largest manufacturers of women’s tights.

  • Brands

    MiNiMi, OMSA,

    Golden Lady,

    Sisi, Filodoro

  • Years


  • Media

    TV, special projects, digital

  • Results

    As a result of the advertising campaign in 2022, the sales of the MiNiMi brand increased by 36% compared to 2021.

    Brand loyalty increased by 6 points and is the highest since 2020.

    The brands Golden Lady, OMSA, SiSi have maintained their leadership in the tights category, OMSA has been the number one brand since 2018.

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