Traumeel C, Viburcol,
Lymphomyosot, Zeel T,
Traumeel Cosmo, Viburgel,
Creative service of all brands:
Digital promotion : online video, context advertising, banners, social media
Creative concept, adaptation, video production, comprehensive digital campaign, TV, radio, blogging.
The campaign was based on a multi-touch strategy. Potential buyers were divided into several clusters depending on their needs, life stage and consumption patterns. Each cluster has its own creative.
The message and style of each subsequent banner depended on the user’s reaction to the previous banner shown, and how the user interacted with the brand’s banner and page.
Significant increase in brand awareness